About Us

There are black stories and white stories. And then Biancamore, a new wellness story.


Beauty origin

It all starts from milk. Pure, genuine, nuorishing. The nectar of life, produced by buffaloes in an uncontaminated place: Paestum, where ancient traditions come alive every day through simple gestures and where, to go back to childhood, it is enough to get lost in the scent of milk.

The rediscovery of an ancient remedy

Here, pregnant of my first child and looking for a natural remedy for my irritated skin, I decided to immerse myself in a tub of warm water and buffalo milk. In every story there is a truth and, like the women of the past who used milk to nourish their skin, I also found relief thanks to the regenerating bath. From there, the intuition: transform this natural remedy into a promise of wellness for everyone.


Wellness is a new story

And the promise has been kept. Summing up the experience of Barlotti family, dedicated to the breeding of buffaloes since the beginning of 1900, to modern cosmetic innovation, my brother Pasquale and I have moved from the rediscovery of an ancient remedy to the realization of a business project. And it was enough to combine the rigor of research with the lightness of a dream, to transform the genuineness of buffalo milk into the ideal formula for all skin types.

Now that we have rediscovered the rules of wellness, we have rewritten them with the purest color . The white of the buffalo milk, Biancamore.

Daniela Senatore


Daniela Senatore

In the north I stole pragmatism and rigor, in the south creativity and desire to dream. From these ingredients natural beauty products based on buffalo milk were born. My name is Daniela, I was born in the province of Salerno, I graduated in Economics in Milan and I worked around the world in cosmetics. Love transforms everything: happy as never before, I decided to go back to my South, to Paestum. And after years of metropolitan life, I rediscovered the little pleasures of life: reading a book in the silence of nature, watching the sunset over the sea, walking on the shoreline, taking a hot bath and recharging the batteries … seriously!

Living close to the immense historical heritage of Paestum, with the traditional agriculture and local buffalo farms, with foods and flavors, I had the desire to create something that enclosed this small and wonderful universe . Passion, study and research in collaboration with my brother Pasquale, did the rest.

This is how Biancamore was born, and grows. A quality products range, but also an oasis of wellness for those who want to take a regenerating break, spend time and take care of themselves with simple gestures. Refuge the mind in natural and relaxing landscapes and rediscover those lost sensations. Like the purity of a buffalo milk bath.

Pasquale Senatore

My name is Pasquale Senatore, I was born in the province of Salerno and I graduated in Economics and Finance at the Bocconi University in Milan.

My passion for the subjects dealt with during the university period led me to have different experiences in few years, all decidedly formative: from a bank to a financial boutique, from experience in the USA to the period in an investment fund. A journey that made me know people with different ideas, backgrounds and languages, linked to each other by the ability to work in a team and to converge, with different skills, in the same direction.

Despite the experiences and people encountered during my journey, the desire to create something that talked about me was always strong and that would unite my homeland “Campania Felix” with the one that formed me, Milan. Infected by the passion and intuition of my sister Daniela, I decided to embark on a new path. A project finally mine, Biancamore.

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